I'm Xenofon — a Senior Product Designer with 12+ years of turning complex problems into products people actually want to use.

I specialise in end-to-end product design, from early research and strategy to polished design systems and final specs. My work sits at the intersection of user needs and business goals — and I care deeply about the craft, because details are where trust is built or lost.

12+ Years of product design
Currently building BOX at Desquared
Passionate about fintech & SaaS products
Based in Athens, Greece
BOX (2025 - PRESENT)
Senior Product Designer
  • Designing the end-to-end platform experience merging delivery and retail
  • Building and leading the product Design System
  • Driving UX research and product strategy
  • Collaborating across engineering, product, and brand teams
SKROUTZ (2024 - 2025)
Senior Product Designer
  • Led the redesign of the Product Page
  • Optimized Navigation Flow for seamless user experience
  • Led the development of a scalable Design System
  • Designed and launched the innovative "SKU Loop" feature
  • Introduced strategic sponsorship placements in listing and product pages
VIVA.COM (2022 - 2024)
Senior Product Designer
  • Redesigned the POS App for improved usability
  • Revamped the Banking App for enhanced customer experience
  • Developed card management, time deposits, and savings plans features for the banking app
  • Designed a New Onboarding Flow to drive user activation
  • Redesigned the Smart Checkout process to create a faster and more intuitive user experience
  • Collaborated with a team to create a Design System
YODECK (2019 - 2022)
Product Designer
  • Led the redesign of web app platform
  • Maintained and expanded platform functionality with new features and widgets
  • Collaborated with a team to create a Design System
GLOBE ONE DIGITAL (2016 - 2019)
UI / UX Designer
  • Designed websites for 30+ brands
  • Created 7+ apps for startups and Kickstarter projects
  • Developed brand identities
  • Maintained and updated marketing materials
FACE2FACE (2009 - 2016)
Senior Designer
  • Designed print ads for 30+ brands
  • Conceptualized creative campaigns
  • Developed brand identities
Figma
Claude
VS Code
GitHub
Notion
Jira
Slack

I graduated from AKTO Art & Design School — a college of Middlesex University — with a degree in Web & Graphic Design. Alongside it, I studied Computer Science at the Technological Educational Institution of Western Macedonia, and later completed a Web Design & Development programme at Intergraphics in 2016.

Design was never a sudden discovery for me. It was a slow pull. First I was drawn to how things were built, then to how they looked, and eventually to how they made people feel. That last part — the feeling — is what led me into UX, and what's kept me there ever since.